Question

Which of the following correctly lists actors in a​ company's microenvironment? A. The​ economy, publics,​ competitors, suppliers B. ​Competitors, marketing​ intermediaries, suppliers, publics C. ​Suppliers, marketing​ intermediaries, technology, publics D. ​Suppliers, marketing​ intermediaries, competitors, culture E. ​Publics, demographics,​ suppliers, competitors

Answer 1

Answer:

​option B - Competitors, marketing​ intermediaries, suppliers, publics

Explanation:

The actors are those crucial components in the company that affect the service provide to the customers.

The main six-component or actors in micro environment are listed below

- company

- suppliers

- marketing intermediaries

- competitors

- Public

- customers

The main function of the micro environment is to make healthy customer relationships by defining the value and satisfaction in the customer's minds.