Question

Nurturing customer loyalty by gathering knowledge of customer needs and preferences is an approach cultivated in the ____________.
A. marketing era.
B. relationship era.
C. industrial revolution.
D. colonial period.

Answer 1

Answer: Relationship era.

Explanation:

The relationship era of marketing lays more emphasis on marketers building more closer relationship with their customers, by getting to know more about their customers. It is believed that as a relationship is formed between the marketer and customer, it would be easier for them to transact business.