Brian holds a meeting with all the managers in the company to identify a strategy for business growth. He tells the managers that he needs the least risky strategy for increasing the current product sales. Which strategy should the managers recommend to him?
A.
market development
B.
product development
C.
conglomerate diversification
D.
vertical diversification
E.
market penetration
market penetration means selling exiting products in existing market which is less risky then other methods of development. this is also called aggressive marketing.
Explanation: market penetration means selling exiting products in existing market which is less risky then other methods of development. this is also called aggressive marketing.
