Answer:
Strategic planning.
Explanation:
Strategic planning is defined as a series of procedures and tactics that will assist managers in the long-term decision-making process, in order to assist the company in reaching its defined objectives and goals.
To be implemented effectively, the strategic plan must include some essential items:
The first step in implementing a strategic plan is to know how to position the company, knowing its identity that will be decisive for the organizational culture. This stage corresponds to the basis for the definition of organizational objectives and goals. The definition of the mission, vision and values is essential for the conception of the company's identity and reason for being, through these definitions it is possible to establish what are the purposes, perspectives and behaviors that will help the company to succeed in the market.
It is also important that the process of defining the strategic plan is integrated and participatory with the company and using strategic tools to define the internal and external environment to direct the action plan towards achieving objectives.