Question

_________factors, such as a person's job tenure and position in the organization, generally apply to B2B buying behavior but not to consumer behavior.

Answer 1

Answer:

The correct answer is letter "A": Individual.

Explanation:

The Business-To-Business (B2B) buying behavior is the process bu which groups of buyers (typically companies) engage with the vendors. The size of the purchases tends to larger and the set of skills salespeople must have are different than the ones that apply while offering products to a direct consumer. Individual factors such as the role of the vendor in the company influence in the purchasing decision of the buyer.