Question

One conceptual difference between utilitarian value and hedonic value is that utilitarian value is an end in and of itself rather than a means to an end.True/false

Answer 1

Answer:

FALSE

Explanation:

If functional interest is the main motive, typically buyers give a rational interpretation of why something is being bought.

The value obtained with hedonic value is supplied entirely from either the actual consumption-related experience and feelings, not just because the certain end is or will be achieved.  

Therefore, the following statement is FALSE.