Question

In which stage of the product planning and development process would it be appropriate to give product samples to a panel of potential customers?
A. Idea stage
B. Concept stage
C. Product development stage
D. Commercialization stage

Answer 1

Answer:

c. Product development stage

Explanation:

Product development stage -

In the method of product planning and development , the product development is one of its stage .

Product development stage basically incircles the technical activities of the design and engineering .

In this stage the brand name , packaging and label is deceased , and in this very step the samples are given to certain potential customers .

Hence, from the given information of the question,

The correct option is c. Product development stage .

Answer 2

There are different stages of product planning. The stage of the product planning and development process that would it be appropriate to give product samples to a panel of potential customers is Product development stage.

There are seven known stages of the New Product Development process. They include;

• Idea generation
• Idea screening
• Concept development, and testing
• Building a market strategy
• Product development
• Market testing
• Market commercialization

Product Planning is simply known as the current process of knowing and articulating market needs that is specific to a product's feature set. It is known to be  the basis step taken for decision-making about price, distribution and promotion.

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