Kyra is a middle manager for her firm and just finished comparing the results of a promotional campaign with the company's outcome expectations. The next step in the control process is
A. monitor and record actual performance.
B. establish discipline committees to decide on dismissals.
C. communicate results and deviations with management and employees involved.
D. set up contingency plans.

The control process is a process in which the company collects and evaluates the information about a system or process to make decisions. This process involves: establishing performance standards, measuring the actual performance, evaluate the performance against the standards, analyze results and possible deviations and take the necessary actions. As Kyra already compared the results of the promotional campaign with the company's outcome expectations, the next step would be to analyze the results in which she would have to share the information with the employees involved and determine if there are deviations. According to this, the answer is that the next step in the control process is to communicate results and deviations with management and employees involved.