The question should have been:
Brian is struggling with the choice of publishing his new book, How to Cook Polish Barbeque, as an e-book or a paperback. Brian is addressing which core marketing aspect?
a. managing the exchange function of marketing
b. developing a promotional plan
c. deciding where and how to sell the product
d. making product decisions
e. pricing the product
Answer: Making product decisions
Explanation:
Brian has to make a key decision on how the final product would look like, he is faced with making a product decision. Product decision is a decision the producer makes on how a product would look like.
