Answer:
brand personality
Explanation:
-Brand perception is how the customers see a brand.
-Brand architecture is the structure of brands or products that a company has to allow the customers to relate to the brand.
-Brand personality refers to a group of human characteristics that are assigned to a brand.
-Brand loyalty is the positive feelings that customers have for a brand or product and because of that they buy it all the time.
-Brand equity is the value a company generates from a brand that is recognized by people.
According to this, the term that is used to describe a specific mix of human traits that may be attributed to a particular brand is brand personality.
Brand personality is a term used to describe a specific mix of human traits that may be attributed to a particular brand.
Brand personality can be seen as a human characteristic that is attributed to a particular brand name. It is a unique way of distinguishing a particular brand or organization from the rest.
Institutions should define their brand personalities so they resonate with the right consumers. An organization's brand should aim at creating a positive emotional response from a targeted consumer segment.
Learn more about Brand Personality here:
https://brainly.com/question/21472731
