Question

A ________ is a distinctive group of customers within a larger market who are similar to one another in some way and whose needs differ from other customers in the larger market.

Answer 1

Answer:

Market segment

Explanation:

A market segment within a larger market consists of similar customers with similar needs that are different from the needs of other customers in the large market.

Different market segments exist in a large market and sometimes, organizations with limited resources employ a strategy to focus on one market segment at a time and satisfy the similar needs of customers in that segment.