Question

Kelly is the head of marketing for a nonprofit agency that supports the arts. She just received the go-ahead from her board of directors to conduct the agency's first-ever advertising campaign. Her first step will be toSelect one:a. create the advertisements.b. set the advertising objectives.c. identify the target audience.d. determine the advertising budget.e. evaluate and select the media.

Answer 1

Answer: Identify the target audience.

Explanation:

Kelly's first step to marketing her company to their target audience would be to first know the target audience. If Kelly discovers who her company's audience are, she would be able to easily create an advert that would be able to captivate them.