Answer:
The answer is product adaptation.
Explanation:
Product adaptation occurs when a company modifies one or more of their products so that it fits local requirements. Besides meeting specific cultural or competitional needs, it is also an alternative for companies that want to innovate but lack the resources to introduce new products.
When Kraft blends different coffees for the British (who drink coffee with milk), the French (who drink it black) and Latin Americans (who want a chicory taste), it is engaged in ______.
A. Straight extensions
B. Product adaptation
C. Retailer versions
D. Backward invention
E. Forward invention
Answer:
Option B
Explanation:
This is an adaptation strategy necessary to meet the needs of different customers which involves the process of modifying existing products.
