Hulu allows people to watch television shows and movies on the Internet. Hulu's business opportunity was made possible by ________ that enhanced the ability of television shows and movies to be uploaded to the Internet and played by anyone with a suitable computer and an Internet connection.

Technological advances have impacted the lives of all individuals, changed the way we relate and interact with the world. The creation of the internet was a technological advance that revolutionized the world, through which greater integration and speed of information is possible, which optimized work activities, human relations and the obtaining of any type of information, at the click of a computer or cell phone.

Paid streaming platforms like Hulu, are characterized as a TV service over the internet, emerged from new consumer trends. Through research it was found that people were watching less television to access content on the internet. The success of streaming companies is due to the analysis of trends and the possibility for consumers to have control over what they want to watch and when to watch, thus consolidating the success of these platforms that, from market analysis, fit into a market niche each increasingly growing.