Answer: Competitive Strategy
Explanation:
Competitive Strategy is a long term strategy put in place by a business that could give them competitive advantage over their rival industry through evaluating their strength and taking advantage of their area of weaknesses.
This strategy is most beneficial when a company finds it self in a very competitive market saturated with substitute goods and product competing for customers. In a competitive market it might be very difficult for a business to survive without having a well structured competitive strategy in place.
There are four types of Competitive Strategy.
• Differentiation
•Product leadership.
•Cost leadership.
•Operation excellence.