Being able to identify an industry to use for benchmarking yourfirm's results with similar companies is frequently not easy. Choose a type of business and go to
www.naics.com.

This Web site allows you to do a free search for the NAICS(North American Industry Classification System, pronounced Nakes) number for different types of businesses. Choose keywords"athletic shoes" and "auto dealers" to see the industry to which they have been assigned.

The "athletic shoes" has been assigned to the _.

industry and the "auto dealers" has been assigned to the _.

a. Retail Trade
b. Professional, Scientific, and Technical Services
c. Manufacturing
d. Wholesale Trade
e. Transportation and Warehousing industry.

The North American Industry Classification System (NAICS) is a standard used to classify businesses of different industries. The classification apples by companies located in Mexico, the U.S., and Canada. Automobile dealers, furniture, electronics and appliances, groceries, clothing, and shoe stores among others are considered Retail Trade businesses according to the NAICS.