Answer:
The component of the advertising plan that will help Bobby allocate the money to the different media according to the finances available is the budget.
Explanation:
Marketing is defined as all undertakings in a business or company that is aimed at promoting it's products and services. The major goal for marketing is to improve the sale of goods and services. A marketing strategy usually involves the selection of a a group of people who are most likely to purchase the product or service. This group is often referred to as target audience. The target audience can be defined to as a group of people with which a marketing strategy is directed towards in order to convert the group to customers.
Marketing using the target audience technique is a very important strategy in marketing, since it has the possibility of converting many people into loyal customers. This strategy can be very beneficial if used appropriately. In our case the target audience belong to a range of groups, hence Bobby wants to tailor different advertising messages to target each group. Since advertising needs money, he needs to set aside the amount to be spent for each advertising vehicle. This tool is referred to as budgeting. Budgeting can be defined as the process of creating a financial plan. It involves prior scheme on how the money will be spent.