Question

What best-cost provider strategy would you be most unlikely to recommend for a small-sized company entering a highly segmented market, each segment with a complex set of needs and spending power?

Answer 1

Answer:

I would be most UNLIKELY to recommend a broad low-cost strategy to a small-sized company entering a highly segmented market.

Explanation:

I would NOT recommend a broad low-cost strategy because the company size suggests it lacks the necessary resources to satisfy the various customer needs in a broad and highly segmented market.

Instead, I would be most likely to recommend a Focused low-cost strategy with which the company can focus its limited resources on a specific narrow segment or niche in the market, and meet the needs of customers within that segment.