Answer:
Benefit
Explanation:
Benefit segmentation is dividing or spilt up the market grounded on the perceived advantage or benefit and value consumers perceive, that they will receive from the service or the product.
The person could segment the market grounded on the performance, quality, special features, customer service and other advantages.
Therefore, the fact that the some of the customers want the flavored water bottles and others want to have it with the added minerals, it provides an opportunity for the benefit segmentation.
