Question

According to the American Association of Advertising Agencies, _____ is a concept of marketing communications planning that recognizes the added value of a comprehensive plan that evaluates the strategic role of a variety of communication disciplines and combines them to provide clarity, consistency, and maximum impact.

Answer 1

Answer:

Integrated Marketing Communications

Explanation:

Integrated Marketing Communications simply advocates the careful linking of all forms of messages and communcations to work harmoniously in order to ensure that marketing communications are consistent, clear and carry maximum impact.

Integrated Marketing Communications (IMC) ensures that all levels of communcation known as the promotional tools in marketing work together.

IMC advocates that tools of communication work better together than separately. It brings togother all levels of communication including the internal , external, vertical, horizontal as well as data integration. It is a strategic concept to clarify and make business or marketing communication clear.