Question

Which of the following describes the tactic of Value Pricing?

a. matching competitor's prices

b. discounting prices based on the season

c. enduring that there is a good fit between the quality and service of a product at a fair price

d. determining costs by careful accumulation of product costs, including both variable and fixed components​

Answer 1

Answer:

C

Explanation:

c. ensuring that there is a good fit between the quality and service of a product at a fair price.

value Pricing is customer focused pricing. The price of the product is decided on the basis of customer's perceptions. All other three options do not meet the criteria to be called a tactic of value pricing. Having a good fit between the quality and service of a product at a fair price.