Question

Reverse innovations are innovations that are adopted first in the Triad-based multinationals and then diffused around the world. True or false?

Answer 1

Answer:

False

Explanation:

Reverse innovations are innovations that are developed and tested in developing markets before it is transferred to developed markets.

It is called reverse because innovations are taken from developing to developed markets as against developed to developing markets.

Cheers.

Answer 2

Explanation:

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Diffusion of innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread. ... Within the rate of adoption, there is a point at which an innovation reaches critical mass. The categories of adopters are innovators, early adopters, early majority, late majority, and laggards.