Respuesta :
Critics of Ansoff's matrix mention that the matrix does not reflect the reality of how businesses grow.
Explanation:
A table form that contains the columns and rows is The Ansoff Matrix. the products and services of any business is included in the column of the matrix. The row of the matrix includes the markets in which the business flourish. is basically a table. Four different categories allow for four combinations. The products of the company may include tow category which many an existing product or new one.
The markets also includes two categories like, the market in which the business already operates and the market in which the business can newly enter. The main critic of this matrix is that, it does not explain the growth of the business in the real environment. It says the business growth only based on the opportunities that are existing in the current situations and opportunities. The future opportunities are not taken for its growth.
