Question

Hilton Hotels’ use of customer information software to identify the most profitable customers to direct services to is an example of using information systems to:a.strengthen customer intimacy.b.differentiate their service.c.focus on market niche.d.increase efficiency

Answer 1

Answer:

The answer is "Option c".

Explanation:

A niche market is a section of a wider market, which may be identified by its own specific needs, desires, or identification, which makes it unique from the market as a whole, and other options were wrong that can be described as follows:

• In option a, It is used to provide a connection between consumers and brands, that's why it is not correct.

• In option b, It is used in business and marketing, that's why it is not correct.
• In option d, It is a policy, that is not used in this process, that's why it is not correct.