Question

Brand __________ is the set of assets and liabilities linked to a brand that add to or subtract from the value provided by the product or service.

Answer 1

Answer:

Equity.

Explanation:

Brand equity is the added value that creates a positive impact about the brand name in the minds of a customer. The given definition of brand equity was proposed by Davis Aaker. We can understand brand equity as the image or reputation that any brand holds in the minds of a customer.