_____ involves developing separate marketing strategies for a number of segments.

A.Differentiated marketing
B. Undifferentiated marketing
C. Concentrated marketing
D. Behavioristic segmentation
E. Geographic segmentation

Respuesta :

Answer:

A. Differentiated marketing

Explanation:

Differentiated marketing -

It refers to the marketing strategy , where the company tries to target to at least two specific group , is referred to as a differentiated marketing.

In this strategy , different messages are used for the same campaign of different segments.

Hence , from the given statement ,

The correct option is A. Differentiated marketing .

Differentiated marketing involves developing separate marketing strategies for a number of segments. Option A is correct.

Differentiated marketing -  

It is the marketing strategy, in which company targets different groups by different offerings.

For example-

In a food product company target health conscious, animal loving and eco-friendly individual groups.

  • For health conscious, company put protein and caloric chart on product.
  • For eco-friendly person, company can give product in biodegradable packaging.

Therefore, differentiated marketing involves developing separate marketing strategies for a number of segments.

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