World Grocer sells high-quality products and grocery items that are unique to its highly populated area; in addition, it offers delivery for customers who are unable to leave their home and a number of regular workshops regarding healthy eating. By offering these types of products and services, World Grocer is pursuing a strategy Multiple Choice cost-savings cost-focus value-focused differentiation focused-differentiation

A focused differentiation strategy is a strategy used by organizations to reach a group of customers through the marketing of differentiated products and services that provide added benefits to the consumer.

This strategy is characterized by the combination of the business strategies developed by Porter, which are:

Cost leadership
Differentiation and
Focus.

The greatest benefits added to this strategy are the increase in consumer loyalty, since offering targeted and differentiated services guarantees the improvement of service, quality and increase of the company's reputation.

There is also the possibility of increasing profits, due to the sale of differentiated and exclusive products, which may have a higher purchase and sale value.