Question

One reason why many radio stations opted for a local or regional approach in the 1950s was:

A. audiences for popular music shifted from radio to television
B. black populations growing in rural areas
C. the development of gramophone technology
D. the proliferation of music recordings

Answer 1

Answer:

The correct answer is A. audiences for popular music shifted from radio to television

Explanation:

In 1948 the radio reached its peak in relation to financial success. However, after 1948, national media dominated by network radio succumbed from 46% in 1945 to 25% in 1952. In the late 1950s, most radio stations disengaged from networks, switching to cheaper programs. Thus, the radio was transformed from a national to a local advertising medium, and its centrality in american popular culture was quickly occulted by television.