Question

For many years, General Electric had a corporate strategy of being among the top three firms in any market in which it operated; if it could not achieve a top-three position, it would exit the market. This strategy often resulted in the company __________ when certain product lines failed to meet this expectation.A. increasing product line depth
B. decreasing product line depth
C. decreasing product mix breadth
D. increasing product mix breadth
E. introducing brand extensions

Answer 1

Answer:

C) decreasing product mix breadth

Explanation:

The product mix breadth  refers to the number of product lines that a company produces. A product line includes all the related products that are sold using one single brand.

Since GE's strategy was to exit a market if it couldn't be a top player, then when it exited a market it would eliminate a product line, and that decreases the product mix breadth.