Question

Carmex's first efforts in marketing research had the research objective of figuring out who it was as a company and what the Carmex name means. In the first stage of the marketing research approach, ________, the research objective is set.

A. defining the problem
B. developing findings
C. taking marketing actions
D. collecting relevant information
E. developing the research plan

Answer 1

Answer: Definition the problem.

Explanation:

In trying to solve a problem, the first and the most basic step to take is to identify or define the problem, this stage involves determining the circumstances and situation as it helps one to be focused and pay attention to what the real problem is.

It is the first step and the most important, although it is most times difficult.

Defining the problem must answer the question "why", "who", "where","what", "how" and "when".

Defining the problem helps one to gain control over the situation.