Answer:
2). Hypothetical example.
Explanation:
Hypothetical examples are one of the most commonly employed support material that the authors/speakers use to demonstrate and back their claim. It involves a fictional illustration that primarily aims to elucidate the complex topic or situation that would make it convenient for the audience to understand the point more effectively.
In the given description, Eli takes a 'hypothetical example' i.e. a fictional character named 'Joe' to elaborate her point regarding the 'rising cost of textbooks' with time. This fictional/hypothetical illustration not only supports her claim but also clarifies her key idea constructively that would comprehend the readers' understanding and evoke the desired response from them. Thus, option 2 is the correct answer.