Answer:
b). Marketing plan
Explanation:
A marketing plan is a list of strategies to be executed for business success. A business has many aspects that need to be addressed if the business owner wants to be successful in that venture. In reality, a marketing plan has the following strategies;
1. The company's goals and ambitions: the marketing plan has to set out its aim in order to look at ways to achieve this goals. The goals usually give the company direction on how much the marketing plan will cost.
2. Current marketing position: before moving on to execution of the goals, a market plan has to find ways in which they can determine their marketing level. This information can help in knowing which areas they need to improve and which areas they need to replace entirely.
3. Marketing time-frame: once the goals and strategies have been listed, a timeline has to be put in place. The timeline in this case should include; when the plan is to be implemented, the amount of time it will take and the deadline.
4. Performance tracking: the performance of the strategies need to be constantly checked to determine their productivity.
5. Target audience: the strategy should include a description of the target clients and how to efficiently communicate to them. This information also determines how the product will be promoted and how it will get to the consumers.
