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Which of the following statements is true of customer relationship management? A. It is most extensively used by production-oriented firms. B. It involves linking all processes of a company from its customers through its suppliers. C. It tries to convince potential customers to buy, even if the seller knows that the customer and the product are mismatched. D. It is used more by sales-oriented firms than market-oriented firms.

Respuesta :

Answer:

The correct answer is letter "B": It involves linking all processes of a company from its customers through its suppliers.

Explanation:

Customer Relationship Management or CRM is the approach of analyzing customers' behaviors and purchasing trends to adapt the company production to that pattern. CRM focuses on improving the interaction between firms and their customers. The main purpose of CRM is increasing an organization's revenues.

There are different ways to handle a customer. The true statement about customer relationship management is that It involves linking all processes of the company from its customers through its suppliers.

  • Customer relationship management (CRM) is simply known to be a  compilation of different practices, strategies and technologies that firms employ to manage and analyze customer interactions and data in all the customer lifecycle.

The aim of CRM is to boast customer service relationships and aid in customer retention and influence sales growth. Companies due connects all parts of business via the suppliers so as to  be able to meet up with demands and provide essential services.

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