Sometimes, true random sampling can be very difficult to obtain. Many researchers make use of convenience samples as an alternative. For example, one popular convenience sample would involve students enrolled in Introduction to Psychology courses. What are the implications of using this sampling technique?

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Answer:

convenience sampling can be very useful, and as the name suggests convenient. This can also lead to some problems though. If the group chosen is a group for a reason related to your research that could affect your findings. Given the example of students in a psych class, if your research is on physical activity levels in the student population, that could be totally fine to use as your sample because physical activity and psychology courses are not directly related. Conversely, if you were going to do research on intended major of first year college students, choosing just one course to pick from may skew your results (an overestimation of those interested in psych as a major)

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