____________ are sometimes called brand identities, are trademarkable devices that serve to identify and differentiate the brand, including brand names, URLs, logos, symbols, characters, spokespeople, slogans, jingles, packages, and signage.
Based on the information provided within the question it can be said that the term being described are called Brand Elements. Like mentioned in the question this refers to different trademarkable elements that are used to express or represent a specific brand and set it apart from the rest of the market.
