Question

The first step in the process of creating a marketing plan is to
(1 point)
• develop marketing strategies.
• set marketing objectives.
• perform a situation analysis.
• control the marketing plan.

Answer 1

The right answer for the question that is being asked and shown above is that: "• set marketing objectives." The first step in the process of creating a marketing plan is to set marketing objectives. The group must know the goals and objectives why they are making a business or something.

Answer 2

Answer:

The answer is: set marketing objectives

Explanation:

Drafting a business marketing plan requires a clearly defined set of goals and objectives. These goals and objectives give a purpose to the overarching plan. The goals should be attainable and the objectives measurable. Thereafter, a complete situation analysis is conducted to evaluate the business position in the environment it operates in. Developing marketing strategies takes place after the situation analysis and control measures are conducted to ensure that there are no significant deviations from the set plan.