Answer:
Correct answer is (c). Marketing channel functions and activities
Explanation:
Marketing channel is a set of activities that are required to transfer manufactured products from the maker or point of production to the point where it get to the final consumers or the end users. The channel involves selling directly or through an intermediaries such as marketing agency, dual distribution and
Reverse channels
Marketing function are merchandising and physical distribution which involves the identification of successful products for a market place and help differentiate similar products in order promote a particular product.
It includes Specialization and division of labor, Overcoming discrepancy and Providing contact efficiency.
