Answer: Reference price
Explanation:
According to the question, the manufacturer suggested retail prices (MSRP) is basically used as the the reference price as it is refers to the price where the buyer willing to pay the price for the products and the services in the market.
It is also known as the competitor pricing and the reference pricing is mainly used by the high volume buyers.
The reference price make easily accessing the quality of the products and its actual price to the customers in the market for avoid any type of confusion.
Therefore, Reference price is the correct answer.
