Firms utilize ________ when they attempt to add value to their product by offering service after the sale, product demonstrations, or interactive customer Web sites.

A. non-price competition
B. relationship branding
C. niche marketing
D. break-even segmentation

Explanation: Non-price competition is a business strategy "whereby a company seeks to differentiate its good or service from competitive products based on characteristics such as engineering and design"

The organization can also differentiate its range of products in terms of service value, broad distribution, consumer focus, or any other profitable competitive edge apart from price.

This can be compared to price-based competition, that's where a company wants to differentiate its product from similar products on a lower price basis. Thus, from the above we can conclude that the correct option is A.

Firms utilize ________ when they attempt to add value to their product by offering service after the sale, product demonstrations, or interactive customer Web sites. A. non-price competition B. relationship branding C. niche marketing D. break-even segmentation

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Firms utilize ________ when they attempt to add value to their product by offering service after the sale, product demonstrations, or interactive customer Web sites.

A. non-price competition
B. relationship branding
C. niche marketing
D. break-even segmentation