Question

Ryan hates shopping for groceries. However, after he finishes his shopping, he is happy that he has groceries in the house. Which of the following types of shopping values refers to Ryan's combined perception of all the costs and benefits associated with shopping for groceries?

a. Absolute shopping value
b. Personal shopping value
c. Hedonic shopping value
d. Utilitarian shopping value
e. Experiential shopping value

Answer 1

Answer:

d. Utilitarian shopping value

Explanation:

Ryan does not love the process of shopping, however, he needs and respects its outcome. Therefore, his outlook on shopping is utilitarian and he sees purely utilitarian shopping value in the experience.

He does not go for a shopping spree, that is typical with consumer that look at shopping with a hedonistic value.