If it is a teaching website like wiki how, then they might ask like for example if it is how to open a cap, they might ask if their are other ways than that way,
Answer:UVP (Unique Value Proposition) Longevity: Customer service, Success stories. if they ask any questions you can tell them about your bussiness like these answeres to questions.
All customers have questions about your company and its offerings -- whether they know it or not. Columnist Stoney deGeyter shows how you can answer those questions to build trust and boost conversions.
Explanation: