Question

Wendy's ran a series of commercials employing the tagline "where's the beef?" The implication was that Wendy’s burgers were bigger than those of McDonalds and Burger King. The positioning strategy in these ads illustrates___________.

Answer 1

Answer:

The positioning strategy is competitive positioning.

Explanation:

Wendy is differentiating his burgers from those of McDonalds by creating value for his product.