Question

Brand equity is the: Question 3 options:

a) worth of the brand in actual dollars in the marketplace.
b) total dollars a company spends in promoting its brand name.
c) equity a company has in its stock price.
d) association a consumer places in a brand with an organization.

Answer 1

Answer:

d) association a consumer places in a brand with an organization.

Explanation:

Brand equity referes to the commercial value of a brand that a costomer perceives from the brand name. it is the value associated with the brand and not its product or services.