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28-12-2019
Business

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BruceCo competes in the premium coffee market in the San Francisco area. The biggest competitor, Starbucks controls 48% of the market while BruceCo controls only 1% of the market. BruceCo is measuring _____?

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28-12-2019

Answer:

market share

Explanation:

The market share of a product or business is the portion of the total market that it controls. Market share is usually measured as a percentage of the total market's sales. To calculate market share you need to divide your product's total sales by the market's total sales.

In this case, for every $100 sold by the total coffee market in San Francisco, BruceCo sells $1.

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