Question

Pizza hut has restaurants in India where Joiners make up the majority of the online population. To match their marketing efforts with the characteristics of the population, Pizza Hut should

a.have a contest to gather consumer-generated content.
b.ignore comments from Critics.c.create a Fan Page and invite consumers to post their thoughts.
d.Difficultpost its own promotional messages on blogs and websites.
e.stick to traditional promotions rather than social networking

Answer 1

Answer:

The correct answer is c) create a Fan Page and invite consumers to post their thoughts.  

Explanation:

Fan Page are web pages created to promote a brand or business; through fan pages, it is easier for companies to reach their potential customers.

Currently, being the era of technology, Fan pages are widely used and very helpful for companies; these pages work within the social networks that are the most used by future customers. Through the fan page, the company can announce promotions, publicize its products, and see which products are the highest demand.

For example, Pizza hut should use a fan page, since its potential consumers have a significant online presence, as well as promoting its consumers to disseminate the product comments on the fan page, this will help to advertise the restaurant. It will also help to know the opinion of their customers and adapt their products based on these comments.

I hope this information can help you.