Question

The Boston Consulting Group’s Growth-Share Matrix classifies a firm’s products into four categories based on growth rates of the industry in which the product competes and the "share of mind" for the product in respective target markets served by the industry.True / False.

Answer 1

Answer:

False

Explanation:

The Boston Consulting Group’s Growth-Share Matrix is a business planning tool that evaluates the potential of brand portfolios and alternative strategies.

The BCG matrix framework classifies a brand portfolio into four categories based on industry attractiveness (industry growth rate) and competitive position (product market share).

The four categories are:

• question marks
• stars
• poor dogs
• cash cows