Question

Fill in the blank: If lead nurturing is the content, then segmentation is __________. how content is created a contact management strategy how you provide context None of the above Next

Answer 1

Answer:

Answer is option c, how you provide context.

Explanation:

Lead nurturing can be understood as targeting the whole customer population, in which the segmentation is an important part. Segmentation in lead nurturing is defined as dividing the customer into segments based on their type, the choice and preferences that they make. Therefore, it is rightly said that if lead nurturing is the content, then segmentation is how you provide context.