Question

Bristol-Myers Squibb, a large pharmaceutical company, has developed a campaign featuring Lance Armstrong promoting their development of cancer drugs. The campaign has a slogan, "Together We Can Prevail." This marketing strategy is being used by the company to satisfy ____ needs in the Maslow’s hierarchy of needs.

a. esteem
b. safety
c. self-actualization
d. physiological

Answer 1

Answer:

D- Physiological.

Explanation:

According to Maslows hierarchy of needs, the physiological needs are those which we require to survive, such as air, food, water, etc. The new slogan of the pharmaceutical company is featuring a survival message, whilst promoting the new cancer drug. They make them sound as if they were, according to Maslow, requirements to survive.