Lead generation refers to:
a. the result of offers that contain all the information necessary for a prospective buyer to make a decision to purchase and complete the transaction.
b. the outcome of an offer designed to motivate people to visit a business. products that are shipped directly to the point of purchase rather than being stored or distributed through intermediaries.
c. the result of a direct marketing offer designed to generate interest in a product or service and a request for additional information.

Question

26-12-2019
Business

contestada

Lead generation refers to:
a. the result of offers that contain all the information necessary for a prospective buyer to make a decision to purchase and complete the transaction.
b. the outcome of an offer designed to motivate people to visit a business. products that are shipped directly to the point of purchase rather than being stored or distributed through intermediaries.
c. the result of a direct marketing offer designed to generate interest in a product or service and a request for additional information.

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agustinsr99 agustinsr99 · Answer 1 · 2019-12-27T17:33:27+01:00

Answer: The correct answer is "c. the result of a direct marketing offer designed to generate interest in a product or service and a request for additional information.".

Explanation: Lead generation refers to the result of a direct marketing offer designed to generate interest in a product or service and a request for additional information.

It is the term used to generate opportunities for the sale of service and products through different techniques.