Answer: Answers to both questions are in the explanation below.
Explanation:
Strategic decisions that a presidential candidate must undertake:
1. Who the candidate should target
2. The tone that the campaign should have
3. The timing and time lines of the campaign
4. What theme can the candidate choose and develop over the campaign period.
Key steps in running for president:
1. Themes and strategies (as stated above)
2. Time must be set aside for running the campaign
3. Organization in the form of a campaign team who will plan and help run the campaign, for example staff of fundraisers, travel schedulers, an advertising specialist, volunteers for endorsements, even lawyers and accountants who will handle the campaign's money.
4. Money for the campaign (need to have raised a minimum of $5000 in contributions made by the public in 20 states or more)
5. Bonus: need to be mentioned as someone who has "presidential potential."
